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Ads and Sales: A Study of Advertising and Selling from the Standpoint of the New Principles of Scientific Management by Herbert Newton Casson – Audiobook

Ads and Sales: A Study of Advertising and Selling from the Standpoint of the New Principles of Scientific Management by Herbert Newton Casson – Audiobook

Ads and Sales: A Study of Advertising and Selling from the Standpoint of the New Principles of Scientific Management Audiobook Cover

This book is a treatise on advertising as it was in the United States in 1911.

"This book is the first attempt, as far as I know, to apply the principles of Scientific Management to the problems of Sales and Advertising.

"When we remember that the total advertising in the United States amounts to

two million dollars a day

, and that the total sales, in the home market alone, amount to

one hundred millions a day

, we can realize the tremendous importance of efficiency in the selling and advertising of goods.

"Too much of our work has fallen into ruts— into the easy ruts of habit and routine; and it is the purpose of this book to point out that there is a

better way

to do what we are doing." - Summary by TriciaG and from the preface

M4B Audiobook (115MB)

Chapters – Listen or Download

adsandsales 00 casson

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adsandsales 01 casson

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adsandsales 02 casson

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adsandsales 03 casson

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adsandsales 04 casson

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adsandsales 05 casson

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adsandsales 06 casson

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adsandsales 07 casson

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adsandsales 08 casson

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adsandsales 09 casson

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adsandsales 10 casson

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adsandsales 11 casson

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adsandsales 12 casson

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adsandsales 13 casson

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adsandsales 14 casson

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adsandsales 15 casson

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